EASA Digital Blue Book

EASA Digital Blue Book【年間購読商品】

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EASA Digital Blue Book【年間購読商品】

140,360(税込)

数量

品名

EASA Digital Blue Book
発行元 European Advertising Standards Alliance
提供形態 オンライン版 (1年間オンラインアクセス契約)
購入方法 年間購読
納期 ご注文より通常2-3週間以内にご利用可能
 

Description

The EASA Digital Blue Book - the ultimate guide to advertising self-regulation - has been designed with greater emphasis on the needs and interests of advertising practitioners, as well as providing a valuable information source for policymakers, advisers, researchers and academics.

EASA’s Digital Blue Book in a nutshell
- An authoritative reference document providing access to the information regarding the European SR network in one single location;
- A comprehensive SR map, illustrating the extensiveness, coherence and structure of self-regulation throughout Europe, SROs’ activities and their close position to consumers and to digital developments;
- A collection of active links to SROs’ websites, codes and relevant activities available from any internet access point;
- A dynamic source of knowledge linked to the ongoing updating process enabled by digital design;
- A versatile basis to provide sectorial, national or international information on-demand.